Helsinki · Finland
About
Excellence, by design.
Together, we founded Allthatsgood on a simple belief: commerce and conscience aren't opposites — and the best brands deserve partners as committed to doing right as they are.
We chose to build something on shared values rather than shared convenience. That foundation still shapes the way we work today, and how we work with you.
We do what we promise. Reliability isn't a courtesy here — it's the standard our clients build on. We never rest on our laurels, holding ourselves to a level of ambition and craft that doesn't settle for adequate. We never keep competence as a fixed point — we keep sharpening our approach, questioning what's worked before and pushing toward better rather than settling for familiar. And we approach every challenge as solution-driven thinkers, favouring clarity over complication.
Excellence, by design.
Eliz & Johanna
A passion project by two friends and former colleagues
Johanna and Eliz decided to combine their broad business backgrounds with a shared interest in sustainable lifestyles and environmentally conscious values.
Together, we're building brands that don't just look good — they are good.
What we stand for
01
We do what we promise
Reliability as a value, not just a nice-to-have. Every commitment, kept.
02
We never rest on our laurels
Progress over comfort. Success isn't a finish line, it's fuel for the next thing.
03
Positive and solution-driven thinkers
We meet problems with energy, not complaints. Every obstacle gets a “here's how,” not just a “here's why not.”
04
Integrity, human to human
Who someone is doesn't change how we are with them. This one isn't deliverable — it's how we treat the person across the table while we work on everything else. A standard we live by: quietly, consistently, without exception.
01
Calm
We design spaces and images that soothe — a counterweight to the noise of the day.
02
Material
Wood, natural stone, linen and ceramics. Materials that endure time and gain story.
03
Story
Every interior and every brand has a voice. Our work is to make that voice sound clear and warm.
Words from clients
What people say about working with us.
Johanna and Eliz brought a calm to our home we could not find ourselves. Every material choice feels inevitable — as if it always belonged there.
Familie van der Berg
Private residence · Amsterdam
Their art direction gave our brand a voice without changing a single word. Image, light and styling now tell exactly who we want to be.
Sofia Lindqvist
Brand Director · Scandinavian interior brand
For our boutique hotel suites we wanted warmth without noise. Allthatsgood delivered an atmosphere that literally quiets guests the moment they walk in.
Maison Lieve
Boutique hotel · Antwerp